The Emergence of the Korean Car

So I came across this blog while on my husband’s computer.  He’s a car guy and constantly has all these car blogs up.  I clicked on a few links and found this blog.

http://www.thecarblogger.net/2011/12/hyundai-elantra-sales-soar-to-record.html

It seems that the Hyundai Elantra is enjoying an unprecedented success here in the U.S. and in Canada.  It’s breaking all records in 2011 and sales were up in November even with stiff competition from Ford, Chevy and Honda.

I found this article interesting because it’s come to my attention in the recent years that there are more and more Korean cars on the road.  Not only that, Hyundai and Kia has been consistently churning out eye catching commercials and advertisements.  It seems to me that they are positioning themselves to be quite the competition for car companies such as Ford, Honda and Toyota.  With the recent Prius recall/issues by Toyota, I’m wondering, are Korean cars replacing the Japanese car brands as being the most reliable and affordable?

I have to admit, I personally feel that Hyundai and Kia has a lot of improving to do to compete with their Japanese competitors.  They might be cheaper in price but a lot of the materials used for the cars, such as the interior, are cheap as well.  Keep in mind, this is just my opinion and I might be a bit biased.  I will however commend Hyundai especially for their clever marketing strategy. I still remember a commercial they had a few years back that really grabbed my attention and made me chuckle.

http://www.youtube.com/watch?v=hr-wISyGSW0

 

As for Kia, there’s the commercial with the hamsters.

http://www.youtube.com/watch?v=miC1VZ9UVCQ

Though I find this commercial quite annoying, I won’t deny the fact that it just might be annoying enough to grab your attention and stay with you (if not the commercial then at least the song will be stuck in your head for days).

Whoever it is that they’ve hired to revamp their marketing strategy and to expand into the U.S. market, it’s working.