So I was sitting here thinking about what else I can blog about. I was thinking about global brands but nothing really stood out. And then I thought of Intel. To me, the brand Intel has always been a source of frustration. I worked at an etailer for 3 years as a buyer/product manager for AMD CPUs. Not only was I the buyer but I also sell the product online. I was responsible for pricing and setting up promotions for AMD CPUs. You can imagine my frustration at having to turn on the tv and only see Intel (my product’s main and only competitor) commercials. As you all know, Intel commercials always end with a catchy tune. I’m sure that every time you hear those 4 notes, you’ll be reminded of Intel CPUs. Having a bit of a background in CPUs and what it is that they do, I can tell you that at the heart of it, there really are no big difference between the two brands. They have comparable CPUs at different levels of expertise. Their product prices are comparable as well. It’s interesting to see how the two companies take such different approached to marketing. Actually, it almost seems like AMD’s marketing are nonexistent from a consumer’s point of view.
It’s very clever that Intel took to marketing directly to the consumers when they are mostly a B2B company. Now when consumers go to a Best Buy, they’ll ask for a computer or laptop that has an Intel processor because that’s the only brand that see on TV. I’ve worked closely with people from AMD and I’ve often asked why they don’t go the same route as Intel. Of course they give me a lot of off hand comments about how they’re not Intel, they’re more traditional in that they build relationships with their B2B vendors and clients and funneling that type of money into actual discounts for their end users (consumers) instead of wasting the money on commercials. I’m not completely sure how much truth is in that and whether it just has to do with the fact that they don’t have the money to spend on commercials. Either way, I think what Intel has chosen to do with their marketing strategy is definitely working. And as much as I had a personal working relationship with the people at AMD and they’ve been the best of vendors, I will probably ask for a laptop with an Intel processor next time I’m in the stores for a new laptop.