Reading through the news today I discovered this little article about the Best Buys in UK.
It seems that the global brand of Best Buy isn’t doing so well. First they closed all their stores in China earlier this year and now Best Buy is closing all 11 stores in UK. I’m sure a lot of it has to do with the economic downturn that started in 2008 but it makes me wonder what it is that they’re not doing right. Maybe they did the same thing they did in China by using the dual-brand strategy. Maybe the dual-brand strategy wasn’t effective because of the fierce competition over in the UK. I’ve personally never been to the UK so I’m not sure how the cultural climate is like over there and I’m not sure how their purchasing habits are when it comes to consumer electronics. It’s highly possible that they prefer a more intimate shopping experience with sales people who are highly specialized in the products. Whatever it is, I don’t think Best Buy UK is adapting well enough to it.