This week Nicole & I tackle B2B Marketing Strategies and Mid Terms, dun dun dun! Hence the short, yet informative blog post
As we have learned this semester your message in one country will need to be altered based on each country you enter because os social and cultural differences. This idea is the same for Business to Business (B2B) customers as well.
The major difference is that a B2B customers are looking to maximize their shareholder wealth and maximize their profits not just buy your product because you have an amazing marketing campaign.
Here are our tips on doing B2B right:
- Have a good website: your domain name should have the suffix (e.g. .co.uk, .be, .fr, .it…)
- Make that website localized: build off the home site to make country specific pages that relate to the countries national and regional search engines look for. Each country has a different search engine of preference. For example, China’s top five search engines are: Baidu.com, Google, SOSO, Sougou and MSN/Bing (http://chineseseoshifu.com/blog/top-5-chinese-search-engines.html ) While the United States top five search engines are: Google, Bing, Yahoo!, Ask and AOL (http://www.ebizmba.com/articles/search-engines.html)
- Make your content relevant to local culture: Here are a few questions you might want to answer: is your content easy to find? Does the country in question use pay-per-click advertising? Do you have a local phone number for companies to call to reach you?
- Get local content: make sure content is divers and widely used in the country you are trying to target: Videos, webinars, blogs
- Not everyone speaks your language: have brochures and speakers that are in multiple languages so you can reach multiple countries and customers
- Get some local experts on board: contact journalists, local bloggers, PR agencies and make sure they know you from the beginning of you B2B campaign